Our Story

PurePlush Beauty Spa was founded in 2017 by owner and licensed esthetician Keyona Dunn, whose passion for skin health began long before the business itself.

While still in high school, Keyona naturally became the go-to person among her classmates for skincare advice. From helping friends calm breakouts to recommending routines that restored confidence, she discovered early on that healthy skin could truly change how people feel about themselves.

That passion evolved into a purpose.

What started as helping others heal their skin grew into a dedicated commitment to education, results-driven treatments, and intentional self-care. Keyona went on to refine her skills, deepen her knowledge of skin health, and create a spa experience rooted in both science and compassion.

At PurePlush Beauty Spa, the focus is not trends or perfection, but healing, consistency, and confidence. Every treatment is thoughtfully customized, every client is educated, and every visit is designed to support long-term skin health.

PurePlush is more than a beauty spa - it’s a space where skin is nurtured, confidence is restored, and self-care becomes a lifestyle.